Steven Powell Career Summary
The Hudson Valley
2002 to present: Since launching his own creative firm in the Hudson Valley in 2002, Steve’s sizzling solutions have achieved goals and increased revenues for numerous regional and national businesses. Smart strategic planning, meticulous branding and memorable creative communication vehicles, have resulted in…
Port Authority of NY/NJ – Airport Parking — Marketing arm of parking services for LaGuardia, Newark Liberty and JFK Airports servicing 300+ million annual parkers.
> Increased the number of parkers by 8% through market research and resultant targeted sales messages for delivery via videos, e-mails, billboards, signage, and print advertising.
Dentist On Call — Manufacturer of OTC dental products distributed in retail outlets such as Walmart, RightAid, Walgreens, CVS and others.
> Helped open new retail outlets and increased sales by 5% through rebranding – including full product line, national print ads, marketing e-mails, sell sheets and e-commerce web site.
> The Dentist On Call brand and products were acquired in November, 2018.
Yang Ming North America — International Container Shipping Company backed by the Taiwanese government expanding throughout North America.
Gained U.S. market share through a strongly branded print campaign focusing on speed and agility. Yang Ming Line has grown in one generation from a family business with three small ships to an international contender with over 100 ships and 95 ports of call.
Aviation Software, Inc. (ASI) – Proprietary software developed for major airlines such as Delta, Jet Blue and numerous others. ASI began its history in the 1970s creating management and operational software to the airline industry, but had broadened its scope through the years to include solutions spanning all facets of the transportation and logistics industries. ASI had deployed over 1,500 proprietary software modules around the globe, but was still being perceived as a one-industry solutions provider.
> New branding and sub-branded software products revitalized market perception while presenting cohesive and easy to understand menu of software offerings.
Futrfab, Inc. — Start-up technology company with new, patented manufacturing processes for clean-room semiconductor production.
> Credited with first-round fund-raising success with nationally known financial institute through everything from branding and collateral materials to web site, promotional videos and product animations.
> Presently developing offering booklet, multimedia presentation and ‘pitch’ for second-round funding.
Rockland County Volunteer Firefighters — County-wide 3,000 person all-volunteer First Responder Corps.
> Increased annual recruitment by 206%. Campaign materials spanned television, radio and print advertising, outdoor signage, printed materials and multiple recruitment-oriented videos.
> Campaign since utilized as template for several counties in New York and Pennsylvania with similar results.
The Early Years
Museum Exhibits and Magazine Publishing
Steve began his creative career in New York as the Art Director for The New York Hall of Science in Queens, NY designing promotional print and on-site interactive exhibits. A few years later he began what would become a 9-year stint in New York’s magazine publishing industry.
After proving himself in traditional magazines through money-saving processes, direct-to-plate technologies and innovative design, he was named Group Creative Director for the early internet presences of national magazine titles such as Unique Homes, Viewpoint, Business Traveler and Playgirl Magazine. The websites generated $63 million dollars in new revenues their first 18 months of operation.
Internet Marketing & Promotions
Steve left the magazine industry in the late ’90s to explore the exciting internet entertainment market. As an innovative pioneer of interactive promotions, web sites, animations and on-line games, he motivated millions of internet shoppers to buy, buy, buy for national brands such as Kraft Foods, AutoBytel, Pop Secret and Wrigley’s Gum — collecting seven national awards in the process.
Later, he oversaw creative for the well-funded startup, Prefer Shopping Network. Designing and overseeing the e-commerce portal web site and its e-mail marketing arm, his groups unified over 60 national companies such as J.Jill, Panache and Chiasso through one sales and data-driven shopping experience. The company was purchased by a large data holding company in 2002.
Could your organization benefit from a sizzling Creative Director who thrives at using both sides of his brain?
You bring the steak; I’ll create the sizzle.