“Since launching my own creative firm in the Hudson Valley in 2002, I’ve helped achieve goals and increase revenues for a number of regional and national businesses. Smart strategic planning, meticulous branding and memorable creative communication vehicles, have resulted in numerous successes and they’re illustrated elsewhere on this web site.

Still, I’m grateful for the lessons learned and proud of the work produced during those early years . What’s more, I’m confident that they helped shape not just my career, but the work my teams and I produce to this very day.”
— Steve Powell

Steven Powell; The Early Years

Museum Signage, Exhibits and Graphics

Steve began his creative career in New York as the Art Director for The New York Hall of Science in Queens, NY — designing promotional print, museum signage and interactive exhibit graphics introducing thousands of children to the marvels of science.

Magazine & Book Publishing

A few years later he began a 9-year stint in New York’s magazine publishing industry becoming a pioneering expert in money-saving processes and direct-to-plate technologies. His training programs taught hundreds of creatives to work digitally with postscript and bitmap graphics software and was named Group Creative Director for the early internet presences of national magazine titles such as Unique Homes, Viewpoint Policies, Business Traveler, Travel Agent and Playgirl Magazine. The websites generated $13 million dollars in new revenues their first 18 months of operation.

Internet Marketing & Promotions

By the late ’90s the internet entertainment market was king — increasing its exposure to ‘the masses’ exponentially in numbers never before achievable.  Steve was an innovative pioneer of interactive promotions, web sites, animations and on-line games. Through web sites, e-mail promotions and data acquiring software, he motivated millions of internet shoppers to buy, buy, buy for national brands such as Kraft Foods, AutoBytel, Pop Secret and Wrigley’s Gum — collecting seven national awards in the process. (List available on request.)

Internet Sales Portals

In Steve’s last NYC gig prior to founding his creative practice, he oversaw a small creative team for a well-funded startup shopping portal; The Prefer Shopping Network. Designing and overseeing the e-commerce portal web site and its e-mail marketing arm, the team unified over 60 national mail order companies such as J.Jill, Panache and Chiasso through one sales and data-driven shopping experience. The company was purchased by a large data holding company in 2002.

Could your organization benefit from a sizzling Creative Director who’s been there and done that (really well) – and thrives at using both sides of his brain to conceive creative products that resonate with its marketplace?
You bring the steak; I’ll create the sizzle.