STEVEN POWELL

My Creative Career

The Hudson Valley

2002 to present: Since launching his own creative firm in the Hudson Valley in 2002, Steve’s sizzling solutions have achieved goals and increased revenues for numerous regional and national businesses. Smart strategic planning, meticulous branding and memorable creative communication vehicles, have resulted in…

Port Authority of NY/NJ – Airport Parking — Marketing arm of parking services for LaGuardia, Newark Liberty and JFK Airports servicing 300+ million annual parkers.
> Increased the number of parkers by 8% through market research and resultant targeted sales messages for delivery via videos, e-mails, billboards, signage, and print advertising.

Dentist On Call — Manufacturer of OTC dental products distributed in retail outlets such as Walmart, RightAid, Walgreens, CVS and others.
> Helped open new retail outlets and increased sales by 5% through rebranding – including full product line, national print ads, marketing e-mails, sell sheets and e-commerce web site.
> The Dentist On Call brand and products were acquired in November, 2018.

Yang Ming North America — International Container Shipping Company backed by the Taiwanese government expanding throughout North America.
Gained U.S. market share through a strongly branded print campaign focusing on speed and agility. Yang Ming Line has grown in one generation from a family business with three small ships to an international contender with over 100 ships and 95 ports of call.

Aviation Software, Inc. (ASI) – Proprietary software developed for major airlines such as Delta, Jet Blue and numerous others. ASI began its history in the 1970s creating management and operational software to the airline industry, but had broadened its scope through the years to include solutions spanning all facets of the transportation and logistics industries. ASI had deployed over 1,500 proprietary software modules around the globe, but was still being perceived as a one-industry solutions provider.
> New branding and sub-branded software products revitalized market perception while presenting cohesive and easy to understand menu of software offerings.

Futrfab, Inc. — Start-up technology company with new, patented manufacturing processes for clean-room semiconductor production.
> Credited with first-round fund-raising success with nationally known financial institute through everything from branding and collateral materials to web site, promotional videos and product animations.
> Presently developing offering booklet, multimedia presentation and ‘pitch’ for second-round funding.

Rockland Business Digest — Personal roles included both Editor-in-Chief and Creative/Art Director.
> Co-published business-to-business news magazine based in Rockland County, NY. Magazine focused on business matters of interest to local / county businesses and maintained a closed circulation of 10,000 readers.

Rockland County Volunteer Firefighters — County-wide 3,000 person all-volunteer First Responder Corps.
> Increased annual recruitment by 206%. Campaign materials spanned television, radio and print advertising, outdoor signage, printed materials and multiple recruitment-oriented videos.
> Campaign since utilized as template for several counties in New York and Pennsylvania with similar results.

Could your organization benefit from a proven, solutions-driven creative director that builds sizzle into every project he champions?
You bring the steak; I’ll create the sizzle.