Mingle with Your Peers
How could we call it a marketing event without allowing attendees to network with other business people in the room? So, put your game face on and bring your cards, brochures and phones. (You’ll want them for the Brain-Picking Session, anyway.)
9:00 am to 10:00 am
Your Inner Sizzle:
What Makes You Special?
Every business needs to know who they are and what people are really buying. Are your marketing messages telling the right story about you?
Branding: Dressing Your Business for Success
From colors, type families, tag lines and materials to attitude, voice and content… branding is the most important marketing decision you’ll ever make.
Advertising: What’s the Big Idea?
Package your sales messages in ways that will demand attention, offer up something to remember, address specific needs and call to action.
Public Relations: Making News
Creating ‘news’ and gaining free media exposure isn’t just for the ‘big guys’. Every business can create free publicity if they know what to say and how to say it.
Web Sites: World Wide Web of Confusion
WordPress is amazing, but… Building and maintaining your office/store front and what you should expect (and not expect) from the results.
Social Media: Are You a Social Butterfly?
What’s the truth about content marketing and social web sites? How can you tap into social media without devoting your life to the task?
EXPOse Yourself!
It’s tradeshow season and you’re responsible — Will your organization be prepared for ultimate sales success or have to write it off as ‘just another show’? Like all marketing efforts, the first question to be asked is the most basic and the most important. What are you trying to accomplish by exhibiting at a trade show?